It all started with my Boo.
Hi, I'm Nancy. And this is Louie, my dog, an Indie I adopted from Bombay.
Louie answers to many nicknames, but LouBoo is the one that stuck. It's the kind of name that comes up when love feels true, honest, and joyful. When you love someone like that, you want to give them the very best care.
I've spent 17 years building India's most loved beauty brands at L'Oréal, Hindustan Unilever, and Nykaa. But when I searched for that same standard for LouBoo - clean, transparent and effective formulas, it didn't exist. So I decided to build it.
LouBoo Labs is a brand born from love and powered by science. Human-grade, clinical skincare, thoughtfully adapted for canine skin and pH.
- Nancy Joseph, LouBoo's Mom & Founder - LouBoo Labs
Our Pillars
#1. Clinically Proven Actives
Powered by scientifically studied actives sourced from world-class partners including Evonik (Germany) and Tri-K (USA).
#2. Veterinarian & Dermatologist Approved
Developed in collaboration with veterinarians and human dermatologists to ensure safety, efficacy, and integrity. When we say human-grade, we mean it.
#3. pH-Balanced Formula
Designed to be gentle and effective on pet skin, which is thinner, more alkaline, and more sensitive than new born, human baby skin.
#4. No Nasties. No Endocrine Disruptors.
Formulated without SLS/SLES, parabens, silicones, phthalates, mineral oils, or essential oils.
Cruelty-Free | Vegan
#5. Human-Grade Skincare for Pets
Created to bring the same level of science, safety, and integrity trusted in premium human skincare, thoughtfully adapted for a dog's skin and pH.
LouBoo Labs is a fledgling new brand with big dreams. Every formula is shaped by what we learn from you, and from your Boo.
We'd love to hear how your dog feels after using our products - please drop us a note at hey@louboolabs.com, tag @louboolabs on Instagram, or leave us a review.
